Is it Safe to Buy Diamonds Online?

John Diamond asked: So, is it safe to buy diamonds online? Yes and no. It is only safe if you follow these essential and simple rules:EDUCATE YOURSELF ABOUT DIAMONDSThis may sound like an obvious tip but it is very important to understand the differences between diamonds. All diamonds vary based on four characteristics that you [...]

The 4c’s of Diamond Grading

David Cowley asked: A certificate is not the same thing as an appraisal.  A certificate describes the quality of a diamond, but it does not place a monetary value on the gem.  An appraisal places a monetary value on your diamond, but does not certify the quality of the diamond.The Gemological Institute of America (GIA), [...]